If you’ve been online at any time this past year, you’ve most likely heard of how revolutionary many find generative artificial intelligence (AI)&nbsp;to be. Being able to generate written works and images in distinct styles, it’s easy to see how it can dramatically improve marketers’ productivity.&nbsp;But is AI something you can truly “set and forget?”&nbsp;In this Level Up episode, our hosts, Joe Kaltenthaler (Sr. Manager, Data/Identity Practice) and Laura Madden (Sr. Manager, Marketing Strategy &amp; Services) discuss the current benefits and limitations of generative AI and how marketers can become better AI prompters to help automate the brainstorming process, strengthen the relevancy of their messaging, and personalize the customer experience. &nbsp;

Laura has 15+ years of digital marketing experience, with 8 years on the consulting side and 7 years client-side in retail, ecommerce and education. Her experience spans all areas of strategic consulting, from segmentation and personalization to campaign analysis and long-term roadmapping, and she's passionate about solving client's marketing challenges with data and a smile. When she's not managing our Marketing Strategy & Services team, you'll find her cooking/baking, doing cross stitch, and probably watching Bravo.

Laura Madden

Sr. Manager, Marketing Strategy & Services

Joe Kaltenthaler is the Senior Manager of the Data / Identity practice at Lev where he oversees a team of technical resources. Joe’s background is originally in data analytics and visualization and he has been in technology consulting/implementation for over seven years.

Joe Kaltenthaler

Senior Manager of Lev's Data/Identity Practice

If you’ve been online at any time this past year, you’ve most likely heard of how revolutionary many find generative artificial intelligence (AI) to be. Being able to generate written works and images in distinct styles, it’s easy to see how it can dramatically improve marketers’ productivity. But is AI something you can truly “set and forget?” In this Level Up episode, our hosts, Joe and Laura, discuss the current benefits and limitations of generative AI and how marketers can become better AI prompters to help automate the brainstorming process, strengthen the relevancy of their messaging, and personalize the customer experience. 


AI Can Help Me Personalize That?!

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.&nbsp; In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!&nbsp;

Level Up: A Marketing Podcast

Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences.In this Level Up episode, our special guest Jenna Giles (Associate Principal Digital Designer) joins Laura Madden (Sr. Manager of Marketing Strategy and Services) and Jordan Kraus(Client Success Partner) to discuss how Lev and Huber Engineering worked together to use Huber Engineering's dynamic, innovative content to create hyper-personalized email campaigns.

Jenna is the Associate Principal Digital Designer on Lev’s Creative Services team. She is located in Chicago and has over 15 years of experience in Graphic Design and Marketing. She creates custom design solutions for clients’ creative and marketing needs, both on- and offline.

Jenna Giles

Associate Principal Designer, Lev

Sr. Manager, Marketing Strategy & Services, Lev

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to enhance the customer experience and make marketing inclusive to all identities and abilities. Jordan is consistently recognized for her authentic leadership and empathetic approach to customer engagement.

Jordan Kraus

Client Success Partner, Marketing Strategist, Lev

Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences. In this Level Up episode, our special guest Jenna Giles (Associate Principal Digital Designer) joins Laura Madden (Sr. Manager of Marketing Strategy and Services) and Jordan Kraus(Client Success Partner) to discuss how Lev and Huber Engineering worked together to use Huber Engineering's dynamic, innovative content to create hyper-personalized email campaigns.


Huber Engineering's Most Innovative Campaigns

Customers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers and sales team increase their understanding of what encourages a customer to make a purchase?In this Level Up episode, join Jordan Kraus (Client Success Partner) and Tyler Williams (Managing Sales Director) as they break down why people make subjective decisions and then find objective reasoning to support their purchases. As well, they provide some best-in-class tips on how marketing and sales teams can ensure they are meeting their customers where they are emotionally throughout their buyer's journey.

Tyler is currently working at Lev as a Managing Sales Director where he is helping customers drive value from their Salesforce investments while mentoring team members at Lev on their path to supporting Lev customers and prospects.

Tyler Williams

Managing Sales Director

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to make marketing inclusive to all.

Client Success Partner

Customers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers and sales team increase their understanding of what encourages a customer to make a purchase? In this Level Up episode, join Jordan Kraus (Client Success Partner) and Tyler Williams (Managing Sales Director) as they break down why people make subjective decisions and then find objective reasoning to support their purchases. As well, they provide some best-in-class tips on how marketing and sales teams can ensure they are meeting their customers where they are emotionally throughout their buyer's journey.


The Psychology of Why We Buy

As technology has continued to rapidly evolve and enable high-quality experiences, we’ve seen the demand for dynamic customer experiences grow. Still, many marketing teams find themselves using outdated technology and processes that are hindering them from providing more personalized experiences.&nbsp; &nbsp;In this Level Up episode, Jordan Kraus (Client Success Partner) and Joe Kaltenthaler (Senior Manager of Lev's Data/Identity Practice) as they outline five practical tips that can help you stay informed on evolving customer expectations and optimize your marketing operations to empower experiences that exceed these expectations. &nbsp;

As technology has continued to rapidly evolve and enable high-quality experiences, we’ve seen the demand for dynamic customer experiences grow. Still, many marketing teams find themselves using outdated technology and processes that are hindering them from providing more personalized experiences. In this Level Up episode, Jordan Kraus (Client Success Partner) and Joe Kaltenthaler (Senior Manager of Lev's Data/Identity Practice) as they outline five practical tips that can help you stay informed on evolving customer expectations and optimize your marketing operations to empower experiences that exceed these expectations. 


Top 5 Tips to Getting Ahead of Evolving Customer Expectations

Digital transformation: it’s a movement that businesses in every industry have been told they need to undergo. But what does it actually mean for you and your marketing team?&nbsp;In this episode of Level Up, the podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers 1-up their strategy, Tyler and Joe discuss the common cliches and preconceptions of digital transformation. By breaking these cliches down, they pinpoint:&nbsp;<ol><li>What’s typically involved in a&nbsp;marker’s digital transformation&nbsp;</li><li>How it’s effective in enhancing the customer experience&nbsp;</li><li>How you can find a partner who adds value to every interaction throughout your digital transformation journey&nbsp;</li></ol>

Digital transformation: it’s a movement that businesses in every industry have been told they need to undergo. But what does it actually mean for you and your marketing team? In this episode of Level Up, the podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers 1-up their strategy, Tyler and Joe discuss the common cliches and preconceptions of digital transformation. By breaking these cliches down, they pinpoint what’s typically involved in a marker’s digital transformation, how it’s effective in enhancing the customer experience, and how you can find a partner who adds value to every interaction throughout your digital transformation journey.


Addressing Common Cliches of Digital Transformation

Addressing the Common Cliches of Digital Transformation

With changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast focused on helping marketers 1-UP their strategy and grow personally and professionally, Laura and Jordan discuss the marketing trends they believe are in and out in 2023. Gain insight into how you can make more accurate decisions with first-party data, increase customer loyalty through building more authentic experiences, and find a knowledgeable, strategic partner who will work alongside you to solve your biggest challenges.

Client Partner passionate about making strategic decisions that marry data-driven analytics and story telling. 

I have a long history in Customer Services and Sales, and believe transparency and authenticity is critical to both. I specialize in the Salesforce Product stack (CRM, SFMC, IS, CDP) with generalized digital marketing strategy.

Jordan Kraus 

Client Success Partner, Marketing Strategist

With changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast focused on helping marketers 1-UP their strategy and grow personally and professionally, Laura and Jordan discuss the marketing trends they believe are in-and-out in 2023. Gain insight into how you can make more accurate decisions with first-party data, increase customer loyalty through building more authentic experiences, and find a knowledgeable, strategic partner who will work alongside you to solve your biggest challenges. 


What's In and Out in 2023

With changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast focused on helping marketers 1-UP their strategy and grow personally and professionally, Laura and Jordan discuss the marketing trends they believe are in and out in 2023. 

Gain insight into how you can make more accurate decisions with first-party data, increase customer loyalty through building more authentic experiences, and find a knowledgeable, strategic partner who will work alongside you to solve your biggest challenges. 


It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally. &nbsp;For those of you who’ve been subscribing to us since the very beginning of our In the Clouds podcast, you still can expect to gain strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to 1-UP your marketing strategy and overcome any challenge in your way!In our very first episode, learn more about our Level Up co-hosts, Laura Madden (Sr. Manager of Marketing Strategy &amp; Services), Jordan Kraus (Client Success Partner), Joe Kalthenthaler (Sr. Manager of Lev’s MC Personalization and Intelligence), and Tyler Williams (Managing Director of Sales) as they discuss what led them to Lev, the most influential project they’ve worked on, and the best marketing-related advice they’ve ever received.

It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally. In our very first episode, learn more about our Level Up co-hosts, Laura Madden (Sr. Manager of Marketing Strategy & Services), Jordan Kraus (Client Success Partner), Joe Kaltenthaler (Sr. Manager of Lev’s MC Personalization and Intelligence), and Tyler Williams (Managing Director of Sales) as they discuss what led them to Lev, the most influential project they’ve worked on, and the best marketing-related advice they’ve ever received.


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